Zara Clothing

Zara clothing has two types of main products divisions, one is for women’s and the other one is men’s. Catalogue of Zara also contains clothing for kids and they are also very popular. Zara is known all over the world for its spectacular designs. Zara clothing has various divisions for upper garments, lower garments, Cosmetics, Complements and shoes. It is a type of integrated retailer which distributes produces and designs. Unlike its counterparts of the same market, Zara mainly uses supply chain. Almost fifty percent of the Zara clothing items are produced in Spain, one third in the Europe and rest in other parts of the world including some parts Asia.

Zara has its stores situated all over the world in about sixteen hundred sale points consisting of seventy four countries. That is why when the other competitors of Zara look at the Asian market for selling their products from malls and shops, Zara sell clothes from their stores situated worldwide in all metropolitan cities and also small towns. Zara clothing stores are mainly in cities and towns, which are not less the fifteen hundred square meters in area. Therefore, Zara’s clothing stores are always flowing with ample apparels of latest design and trend.

When distributing their new production at the stores around the globe, Zara clothing does not take more than two weeks. Therefore, every month has new items overflowing in Zara clothing stores and the customers can always access the latest stock. Such is the incredible popularity that in the United Kingdom, Zara has become the most popular global clothing range in more than 48 cities across the nation. Even in the United States, Canada and other North American and South American countries, Zara has their outlets. The maximum number of stores of Zara clothing is present in Spain.

Zara clothing had the policy of selling items from their retail stores but it changed from September 2010 after the recession in 2008. The sales during the recession decreased and so they decided to sell items online. It proved to be a very good plan and their sale of clothes increased considerably. Though the online store facility only restricted to customers in the Europe. Zara had to adapt itself with the latest technical improvement to improve their business. Zara lookbook, tops, coats and jackets, jeans, are some of the products that they manufacture and sell. All types of clothes are sold through Zara’s online store but the stock at online stores is much less compared to the retail stores.